17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-Hairston

In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point.

Here's what we dive into:

• The critical difference between burnout and compassion fatigue
• Early warning signs that most pet professionals miss
• Setting boundaries that actually stick with clients and colleagues
• Creating a personalized self-care plan that works for YOUR unique situation
• Why "there aren't enough bubble baths in the world to overcome bad boundaries"

"Prioritizing yourself is not putting your business last—it's the hallmark of professionalism." - Beth

If you're feeling overwhelmed in your pet business, this conversation offers both validation and practical next steps to help you reclaim your passion and purpose.

Links mentioned:

• Free Pet Sitter Mental Health & Wellness Summit
• PSI's burnout and compassion fatigue resources
• Get Motivated (veterinary well-being resources)
• Animal Hospice Group (end-of-life care resources)
• Join the 52 Hike Challenge (Beth's favorite stress-reduction activity)
• Connect with Beth
• Read the episode blog for more
• Connect with Pet Marketing Unleashed on Instagram
• Join Pet Marketing Unleashed’s FREE Facebook Group
• Visit the Pet Marketing Unleashed website

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