167 | You Don’t Have a Money Problem, You Have a Self-Worth Problem with Angela Goodman

Episode Summary

In this episode, Rodric sits down with entrepreneur, speaker, and financial literacy coach Angela Goodman to unpack the truth behind “money problems.”

Angela shares the hard-won lessons from leaving corporate HVAC, surviving (and choosing to exit) the restaurant world, and coaching business owners who are great at their craft but broke on paper.

They dig into discernment, boundaries, self-worth, and communication—and why most entrepreneurs don’t actually have money problems… they have people problems and self-valuation problems.

You’ll also hear about fearless experimentation (including cutting into a dream hot rod to learn welding), human design, and why you wouldn’t desire the thing if you weren’t capable of doing the thing.

In This Episode, You’ll Learn

• Why Angela walked away from corporate America and bought a restaurant she’d “never do again.”
• How short-term rentals, multifamily, and restaurants can make you question humanity—and what those experiences taught her about boundaries.
• The link between communication, self-worth, and cash flow (and why it’s almost never “just the money”).
• How to become radically picky about clients and partnerships—and why Angela tests people before they know they’re being tested.
• Rodric’s Four Futures framework and the moment you hit “no more” and never go back.
• The real cost of refusing to invest in help, even when you’re leaving millions on the table.
• What human design and spiritual work have to do with business, money, and why you’re on earth.
• A simple but powerful reframe from Channel Panel:
• “You wouldn’t desire to do the thing if you weren’t capable of doing the thing.”

About Angela Goodman

Angela describes herself as “just a girl from Virginia,” but the resume is a little bigger than that:

• Started in commercial HVAC, one of the few women in the industry.
• Climbed into leadership managing large teams and a $25M business.
• Left corporate to buy into a restaurant franchise, grinding 24/7, surviving COVID, and ultimately choosing to exit.
• Invested in multifamily and other ventures that taught her hard lessons about partners, discernment, and trusting the wrong people.
• Today she works with business owners on financial literacy, communication, and culture, helping them stop being “poor entrepreneurs” and start running profitable companies aligned with who they really are.

You’ll find her speaking to rooms of accountants, trades, and entrepreneurs on money, leadership, and communication—then heading off to Antarctica and beyond for bucket-list adventures.

Key Moments & Timestamps

00:00 – Antarctica, Easter Island & Lifetime Trips

Rodric and Angela open with travel talk: Antarctica, Machu Picchu, Easter Island, tennis majors, and why Angela wants to go where nobody else has been.

03:23 – “I’m Just a Girl from Virginia” – Angela’s Origin Story

Angela shares how she went from commercial HVAC to buying a restaurant franchise, and why she’s now exiting to focus on helping business owners “figure out their sh*t.”

06:36 – Restaurants, Airbnbs & Questioning Humanity

They compare war stories: restaurant guests, short-term rentals, multifamily tenants… and how certain businesses can make you seriously rethink how much you like people.

08:49 – Learning Discernment the Hard Way

Angela talks about bad partnerships, being owed hundreds of thousands of dollars, and realizing she trusted the wrong people....