166: {Interview} Unlocking Your Personal Brand with Melanie Borden

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In this conversation, Melanie Borden and I discuss the evolution of personal branding, particularly through LinkedIn, and the importance of visibility in today's digital landscape. Melanie shares her journey of building her brand, overcoming fears, and the significance of influence and virality in content creation. They explore strategies for effective content, the balance between personal and private sharing, and the mindset needed to combat imposter syndrome. The discussion emphasizes the need for authenticity and connection in a world increasingly dominated by AI and algorithms.

takeaways

• You have a personal brand whether you realize it or not.
• LinkedIn is the new water cooler for professionals.
• Fear often holds people back from visibility.
• 3% of LinkedIn users post content, indicating vast opportunity.
• Virality does not always equate to revenue.
• Growth, impact, strategy, and trust are key components of personal branding.
• A successful content strategy includes educational, personal, promotional, and user-generated content.
• Personal stories resonate more than purely professional content.
• It's important to disconnect from digital platforms to foster creativity.
• Remind yourself of your accomplishments to combat imposter syndrome.

Connect further with Melanie HERE or on LinkedIn HERE

IG @humantobrand

Purchase her book HERE

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ABOUT THE HOST:

Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

Let's connect further!!

LinkedIn HERE

IG @cpennington55

FB HERE

ChilledVino HERE