161 | Turning Words Into Wealth…and Why You Should Double Down on Being Human with Aurora Winter

On Rodric’s launch day for his latest #1 best-selling book, The Magnet, The Method & The Machine, he and Aurora Winter jam on books as lead magnets, why early reviews matter, and how to pick (and win) Amazon categories.

Aurora shares her “push/pull” framework for finally finishing your book, the niche-first logic behind standout messaging, and why AI makes your human story more valuable, not less.

They swap tactics (Publisher Rocket, K-lytics, BookFunnel), talk legacy vs. perfectionism, and dig into the kind of uncomfortable conversations that deepen relationships—and your writing.

If you’ve got a book in you (or a business that needs one), this one’s a blueprint for momentum you can use today.

Highlights & takeaways

• Early reviews are oxygen for launches—line them up ~30 days ahead and publish Day 1.
• Use tools to choose categories, don’t guess: Publisher Rocket (easy) and K-lytics (depth).
• Books are scalable service: help millions while serving a small, high-touch client roster.
• “Double down on being human in the age of AI”—your story is the differentiator.
• Niche > general: the “million-dollar message” needs one person’s ears to perk up.
• Relationship depth = # of uncomfortable conversations you’re willing to have.

Notable quotes

• “LLMs make creation easier—but they’re average. Your personal story is where the gold is.”
• “The depth of a relationship is measured by the number of uncomfortable conversations we’re willing to have.”
• “Double down on being human in the age of AI—that’s where the joy is.”

Timestamps

• 0:00 Cold open: Rodric’s world tour + launch day vibes.
• 1:10 Why reviews in the first 24 hours really matter—and how to get them.
• 3:40 Categories that you can realistically win (and why that #1 tag matters).
• 7:00 The viral video that sparked the book (3 Laws & 9 Levers).
• 8:10 AI vs. authenticity: information vs. inspiration.
• 15:55 Aurora’s “push/pull” method to finish your book.
• 17:45 Niche, message, and the 80/20 of communication.
• 27:15 Strategic Basics: Aurora’s weekly YouTube insights.
• 28:20 Wisdom, setbacks, and silver linings.
• 34:30 Why Rodric wrote The Magnet, The Method & The Machine.

Guest links

• Aurora Winter's Media Page: This has recent interviews and general media information: https://www.aurorawinter.com/media/
• Aurora Winter’s PR Photos & Book Covers: https://www.aurorawinter.com/prphotos/
• One Sheet with Sample Questions: https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdf
• Turn Words Into Wealth Gift eBook for you: https://dl.bookfunnel.com/7o54im0y52
• Magic, Mystery and the Multiverse Gift eBook for you: https://dl.bookfunnel.com/bd91o9fg2z
• Gift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.com
• Aurora Winter Website: https://www.aurorawinter.com
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