16. Deconditioning in Business

Are you tired of being told that success has to come with struggle? That you must grind through things you hate just to earn the right to do what you love? In this episode I’m calling B.S. on that conditioning—especially when it comes to business.

I’ll be diving into my own journey of deconditioning from all the “must-do” marketing tactics that drained my energy and exploring why we’ve been taught to shrink ourselves before we can expand. If you’re an entrepreneur (or just a human trying to build a life that feels good), this episode is for you.

Tune in as we question outdated business beliefs, challenge the hustle-for-happiness mindset, and explore what success looks like when it’s actually in alignment with you. Spoiler alert: You don’t have to force it—you get to create it.

🎧 Hit play and let’s break the conditioning together. 💥

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