16 - Crossing the Road to Take On the Big Guys: A Custom Merchandise Story with The Monterey Company's Eric Turney
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16 - Crossing the Road to Take On the Big Guys: A Custom Merchandise Story with The Monterey Company's Eric Turney
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In this episode of Bridging Success, Bo Jakins interviews the President of The Monterey Company, Eric Turney. Eric shares the company’s journey from a local promotional products shop to a trusted partner for Fortune 500 brands, highlighting its embrace of e-commerce, AI, and micro batch production.
He discusses competing with industry giants, the rise of custom patches and ornaments, and the importance of data-driven decisions. Eric emphasizes consistency and adaptability as keys to growth, while offering insights on technology’s role in enhancing both customer and employee experiences.
Think you'd be a great guest on the show? Apply HERE.
Check out Eric's work HERE.
Connect with Eric on LinkedIn HERE.
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