#157 February Is the New January (And Why This Is When People Need You Most)

January is full of hype — but February is when real life sets in.

In this episode, I share why February is actually the most important month for fitness professionals and health coaches. After the holiday chaos and “new year, new me” pressure wears off, this is when people realize they need support — not another free plan.

I also share part of my own journey in the fitness industry, how burnout taught me the power of support, and why February is when real clients, real conversations, and real momentum begin.

If you’re a fitness coach or health professional who feels behind or unsure how to gain traction this year, this episode will help you reframe February as your moment to lead, connect, and grow.

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