156: Copy that converts (and how to use words that drive more sales) with Rae Dillon

In episode 156 of Online Business Uncovered, I’m joined by copywriter, editor, trainer and speaker Rae Dillon to talk about one of the biggest reasons your business might not be converting… the words you’re using.

You might have a great offer, a brilliant service and be showing up consistently online but if your messaging isn’t landing with the right people then your content won’t convert the way you want it to.

In this open and honest conversation, Rae shares practical advice on how to improve your copy, find your voice, create more authentic content and write in a way that builds trust and encourages action.

We also talk about the role of AI in content creation, why authenticity matters more than ever, how blogging can support your visibility and what makes email marketing so powerful when it comes to building real relationships with your audience.

If you’ve ever struggled with what to say in your marketing, how to sound more like yourself or how to create content that actually connects then this episode is for you!

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• Website: https://www.sellyourbrillianceonline.com/
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