154| Why Playing It Safe is the Riskiest Move of All with Blake Stratton

In this episode of Million Dollar Flip Flops, Rodric sits down with Blake Stratton — coach, consultant, dad, and self-proclaimed “pivot artist.”

Blake helps moms and dads escape the golden handcuffs of unfulfilling careers or rigid business models so they can reclaim time, freedom, and impact during the fleeting “good old days” of raising a family.

Together, Rodric and Blake dive deep into:

• Why risk avoidance is an illusion — and how to reframe what you’re really risking in life and business.
• The toleration point where people either retreat to comfort or break through to transformation.
• Lessons from Ivan Illich, KFC logos, and why the best coaches don’t just hand you spreadsheets — they coach the person, not just the business.
• How mindset, courage, and clarity create more growth than any tactic or PDF ever will.
• Why investing in help (employees, coaches, systems) is the difference between scaling and stagnation.

This is a powerful conversation about the courage to change course, the risk of staying stuck, and how to live a life you won’t regret at the end.

Quote Highlights:

“Risk avoidance in a vacuum doesn’t exist. You’re always risking something.” – Blake Stratton

“It’s never been about the money for me… and that’s why I make a lot of money.” – Rodric Lenhart

Timestamps:

• (0:00) Blake’s latest pivots and client focus
• (4:00) The bittersweet choice to step away from Boardroom
• (9:45) CAC, LTV, and million-dollar pace conversations
• (16:00) Escaping the golden handcuffs & parenting perspective
• (20:00) Risk vs. tolerance and Ivan Illich’s legacy
• (27:00) Coaching through mindset shifts (investment vs. expense)
• (39:00) Walking the talk with family, travel, and lifestyle design
• (45:00) Coaching the person vs. giving spreadsheets
• (52:00) How Blake prioritizes tasks (and why the Eisenhower Matrix isn’t enough)

🔗 Guest Links:

🌍Website: https://www.blakestratton.com/

📱Instagram: https://www.instagram.com/blakestrat/?hl=en

📱LinkedIn: https://www.linkedin.com/in/blakestratton/

📱Facebook: https://www.facebook.com/blakestrat

Resources:

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