#153: The Storytelling Shift: How to Make Social Media Actually Work for You

In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media.

It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.

Here’s what we cover:

• What storytelling really means for social media
• Why stories cut through the noise (and outperform “tips” content)
• The simple elements every good story needs
• How to tell stories across platforms like Instagram, TikTok, LinkedIn & more
• Seven story types that work for every business (motivating, selling, connecting, explaining & more)
• Real examples of brands using storytelling brilliantly
• How to start using stories even if you feel like you “don’t have any”

Perfect for:

Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.