$15,000,000,000 Mixed Use Entertainment District | Brandon Dowling - Principal at Johnson Consulting

In this episode of The One Soccer Nation Podcast, host Kareem Rae sits down with Brandon Dowling, Principal at Johnson Consulting, a boutique advisory firm specializing in sports, entertainment, and mixed-use real estate development. With over 17 years of experience and deep involvement in stadium projects across the U.S., Brandon shares unmatched insights into what it takes to bring professional soccer venues to life.

From working with USL expansion clubs to billion-dollar mixed-use projects, Brandon breaks down the strategic ingredients that make a soccer stadium development viable—real estate, financing models, public-private partnerships, and more.

Key Topics Covered:

• What makes a soccer-specific stadium viable in today’s market
• Why clubs are integrating stadiums into mixed-use entertainment districts
• How public-private partnerships are structured for long-term success
• Real estate, economic development, and naming rights strategy
• Lessons from projects like Rhode Island FC, Lexington, and Hudson Yards
• How Johnson Consulting supports cities and clubs from concept to execution
• Advice for aspiring professionals in sports development and real estate

Brandon also shares his personal journey, how community and culture shape soccer’s future in the U.S., and what emerging trends are driving stadium projects forward as the sport continues to grow nationwide.

Want to build a soccer stadium or professional club in your market? This episode is a must-listen.

Like, comment, and subscribe to support the growth of professional soccer in North America.

Johnson Consulting Website: https://www.chjc.com/

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