15: The Hidden Blind Spot Can Make or Break Your Dental Practice

Is your dental practice making the right first impression? It might matter more than you think. In this episode, I share a personal story about a major blind spot in my early years as a dental practice owner—and the hard lesson I learned about how patients perceive our businesses from the outside.

The "Curb Appeal" of Your Practice

We often focus so much on the quality of our clinical work that we forget the patient journey begins long before they sit in our chair. I’ll discuss:

• The Powell's Bookstore Experience: A personal anecdote that opened my eyes to the importance of a practice's exterior.

• The Unspoken Message: What a dirty awning, a messy waiting room, or even your own appearance says about the quality of your work.

• “How You Do Anything is How You Do Everything”: Why the smallest details can have the biggest impact on patient trust and retention.

A New Perspective on Patient Experience

This episode is about more than just keeping a tidy office. It’s a call to action for every practitioner to step outside their own doors and see their practice through the eyes of a new patient. I’ll provide actionable steps you can take to evaluate and improve your practice’s first impression, ensuring that the excellence you provide on the inside is reflected on the outside. Join me as we explore how to build a dental practice that not only offers world-class care but also communicates it at every single touchpoint.

Mentioned in this episode:

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