#15 AI THAT PAYS OFF - How SMEs Move Beyond Tools To Outcomes

This episode of Fresh Perspectives explores how SMEs can use AI and automation to improve efficiency, reduce risk and support business growth.

Rob Brown is joined for the final time in this three-part series by Charles Richards, UK Head of Digital Client Service at Azets, to discuss how SMEs should think about AI in terms of outcomes rather than tools. We look at where automation delivers quick wins, how AI can free up time for higher value work and why strong data foundations matter.

Charles explains how SMEs can move beyond experimentation by prioritising the biggest pain points, setting clear governance and building confidence through approved tools and learning frameworks. We also explore how AI can support growth by surfacing insights, improving decision making and enabling more personalised customer experiences.

This is Part 3 of a three-part series and brings together customer service, technology and AI into a practical framework for SME leaders.

You can connect with Charles Richards on LinkedIn.

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Fresh Perspectives is the business podcast from Azets where advisers, experts and leaders share fresh thinking to help you move forward with confidence.

Each episode explores real-world challenges and opportunities for business owners and entrepreneurs, from finance and growth to leadership and technology.

Formerly Bang The Drum, the show continues Azets’ commitment to sharing practical advice, new ideas and inspiring stories from across the business community.

This podcast has featured at #1 in the Apple Podcast charts for Management podcasts and #19 in the Apple Podcasts charts for Business podcasts.

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