145. How Martin Herbst thinks about go-to-market strategy and partnerships in an ecosystem-driven world

What happens when you treat partnerships like internal rituals not just external deals?

In this episode, JobAdder CEO Martin Herbst shares how to lead with trust, simplify strategy, and build partnerships that actually scale.

Here’s what you’ll learn:

1. Why internal partnerships must come before external ones
2. How to avoid complexity and accelerate value in partner deals
3. The discipline of saying “no” to grow the right way

Martin and Phil break down actionable frameworks, partnership psychology, and growth tactics that work in the real world.

🎧 Listen to unlock how partnership becomes your best bet for sustainable growth.

New episodes Tuesday, Thursday and Saturday.

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The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.

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