The “Transformation” Hoax, Part II

The Transformation Committee’s final report and rollout centered on the “New Holistic Model for Student-Athletes.” That newly coined marketing phrase is a smoke screen for athlete “benefits” that are neither new nor materially beneficial. The athlete “benefits” outlined in the report are predicated on the benefit structure of Power 5 Autonomy legislation in 2014. In this episode, I compare the Transformation Committee’s “new” athlete benefit package with Autonomy legislation and a May 23rd, 2020, letter the Power 5 conference commissioners sent to congressional leaders in support of protective federal legislation that would have essentially ended the athletes’ rights movement. I also analyze how the Transformation Committee cleverly weaves into the benefits framework two crucial limitations on providing these “new” benefits.