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What if leveraging social media could transform your local business into a thriving enterprise? Caleb Wright, a former stunt performer turned real estate professional, who has done just that. From his feats of strength with the Power Team to mastering the art of TikTok marketing, Caleb's story is packed with lessons on strategy, persistence, and the power of a strong personal brand.

Caleb takes us on a riveting narrative from his small-town beginnings in Jennings, Oklahoma, to becoming a successful real estate agent known for his innovative use of social media. Hear about the pivotal moment when his 15-second video on a foreclosure house went viral, skyrocketing his business opportunities and changing his life. Caleb shares actionable strategies for creating engaging content, emphasizing quick, in-app editing and cross-posting to maximize visibility and impact.

Dive deep into the unique world of rural real estate development as Caleb discusses the challenges and excitement of his three-property project in Jennings. His insights from his new book, "Real Estate Investing: The Money is Green Where the Necks are Red," bring humor and authenticity to the conversation. Learn how maintaining a positive mindset and high energy, both online and offline, can enhance client interactions and build trust. This episode is a treasure trove of practical advice and inspirational stories for anyone interested in real estate or personal growth.