137. How to Market to Your Genre with Jenna LoMonaco (ONErpm)

In this episode of Musicians Tip Jar, we sit down with Jenna LoMonaco, Head of U.S. Marketing at ONErpm and veteran digital strategist who has worked with Shawn Mendes, Nick Jonas, Demi Lovato, The Killers, and more. Jenna shares her journey from intern to label executive, and the key lessons she’s learned about:

• What labels actually look for in new artists
• How to build real, engaged fans (not just followers)
• Why genre-specific strategies matter and how to adapt them
• Using social media without losing your authenticity
• The balance between creative passion and hard data

If you’ve ever wondered how to market your music more effectively, connect with true fans, and build a career with longevity, this episode is packed with insights you won’t want to miss. 🎧 Listen in and start defining the conversation you want to have with your audience.

More about ONErpm at https://onerpm.com/ and https://www.instagram.com/onerpm/

https://onerpm.com/

Visit MusiciansTipJar.com for more resources and tools to empower your financial journey.

Intro & Outro Music Donated by: The Magi https://www.themagimusic.com

Intro Read by: David “DJ” Lee of The Magi

https://soundcloud.com/rockababyrock

Pictures by: Kit Chalberg https://kitchalberg.com/

Become a supporter of this podcast: https://www.spreaker.com/podcast/musicians-tip-jar--4698023/support.

Visit MusiciansTipJar.com for more resources and tools to empower your financial journey.

Intro & Outro Music Donated by: The Magi https://www.themagimusic.com

Intro Read by: David “DJ” Lee of The Magi

https://soundcloud.com/rockababyrock

Pictures by: Kit Chalberg https://kitchalberg.com/