134 | Get Out of Your Own Way: Marketing Truths with Darby Days

Description: Rodric sits down with fractional CMO and marketing educator Darby Days for a high-energy, no-fluff conversation on what marketing really looks like in 2025. From overthinking campaigns to skipping the basics, they dive into how founders can stop spinning their wheels and start generating actual leads. If you’re still “hoping the phone rings,” this is your wake-up call.

💡 Topics covered:

• The truth about “modern marketing teams” (hint: it’s simpler than you think)
• Why most founders fail at marketing—and how to stop
• The number one mistake in lead generation (and how to fix it today)
• How Darby helps seven-figure business owners align messaging, brand, and backend
• Why “conversations create conversions”
• What’s actually working for custom home builders right now

🔗 Guest Links: Follow Darby on

Facebook → Darby Days

Instagram → @darbydays.co

Website → https://www.darbydays.ca/

Linkedin → Darby Rolfe

📣 Quote of the Episode:

“If you're not telling your story, who will?”

⏱️ Timestamps: 00:00 – Rodric’s intro & Darby joins the show

02:01 – What the heck is a fractional CMO?

06:14 – The truth about word-of-mouth businesses

09:32 – Modern marketing teams: lean, remote, effective

13:55 – The #1 place most founders get stuck in lead gen

17:42 – Rodric’s evolution in digital marketing

22:28 – Why you must start more conversations

25:01 – SEO vs. actual lead sources

29:00 – Getting real with your CRM and data

33:14 – The caveman brain and marketing calories

38:21 – Darby’s 3 top lessons for every business

44:03 – Listener Q&A: “What will your family be proud of in 3 years?”

47:29 – Darby’s question for the next guest

49:05 – Wrap-up and where to find Darby online

Resources:

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