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133. Simple Steps to Become the Obvious Choice for Your Dream Clients

133. Simple Steps to Become the Obvious Choice for Your Dream Clients

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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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Simple Steps to Become the Obvious Choice for Your Dream Clients

Ready to stop blending in and finally stand out? In this episode of the Master Your Business Podcast, I’m showing you how to position yourself so clearly and confidently... dream clients say yes before you even pitch.

Too many brilliant service providers are stuck tweaking websites, rewriting LinkedIn bios, and launching into the void. If that sounds like you, here’s the truth: it’s not your marketing, it’s not your sales... it’s your positioning. And we’re about to fix that.

You’ll learn how to become the obvious choice in your industry without shouting, over-explaining, or sounding like everyone else.

So if you’re building your coaching or consulting business, refining your brand message, or trying to make LinkedIn actually bring in leads... this one’s for you.

Highlights of this episode:

  • (00:37) The real reason your dream clients aren’t choosing you
  • (02:36) Why “I help” statements and job titles are not enough
  • (03:42) How to apply the Onlyness Method step-by-step
  • (04:28) Examples of powerful positioning that cut through the noise
  • (07:50) The 10-minute clarity test you can try today
  • (08:17) How to explain what you do in a way that clicks
  • (08:45) Why confused clients don’t buy, and what to do instead
  • (09:29) A fast fix for copy that sounds like soup


🔁 Mentioned in this episode:

🎧 Episode 121: How to Write a Brand Message That Attracts High-Paying Clients

🎁 Want help applying this to your business? Grab the free Brand Strategy Checklist and get clear on what makes you the obvious choice.


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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.


Education in your ears.”


Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!


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