132: {Interview} Unlocking the Power of Values-Based Marketing with Megan Kachigan

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In this conversation, Megan Kachigan and I explore the concept of values-based marketing, emphasizing its importance in today's business landscape. Megan shares her entrepreneurial journey, highlighting the significance of understanding one's values in marketing strategies. We discuss how shared values can build trust and loyalty with clients, the necessity of consistent marketing, and practical ways to implement values-based marketing on social media. The conversation concludes with insights into client success stories and the importance of simplifying marketing efforts.

takeaways

• Values-based marketing is essential in today's business environment.
• Trust levels are at an all-time low, making values crucial.
• Good marketing should not feel icky or gimmicky.
• Shared values create a natural connection with the audience.
• Selling should feel like an invitation, not a transaction.
• Consistency in marketing helps avoid feast and famine cycles.
• Understanding your values can simplify your marketing strategy.
• Marketing should resonate with your audience's beliefs.
• Your unique positioning often stems from your values.
• Building the know, like, trust factor is vital for sales.

You can connect further with Megan HERE or check out her messaging journal HERE Use code JOURNAL7 to get it for just $7

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ABOUT THE HOST:

Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

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IG @cpennington55

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