130: {Interview} From Corporate Marketing to Storytelling Success with Toby Myles

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In this conversation, Toby Myles shares her journey from a corporate marketing career to becoming a successful storyteller and business owner. She emphasizes the importance of authentic storytelling in connecting with audiences and discusses the strategies behind effective messaging. Toby also talks about launching her podcast, 'Her Origin Story,' and how she helps clients build a story hub for content creation. The conversation wraps up with insights into Toby's personal life and passions beyond work.

takeaways

• Toby transitioned from corporate marketing to storytelling.
• She emphasizes the uniqueness of personal stories.
• Authenticity in content resonates more than perfection.
• Effective messaging requires clear goals and understanding of the audience.
• Origin stories are crucial for building trust with clients.
• Toby's podcast focuses on the journeys of women entrepreneurs.
• She teaches clients to create a story hub for content.
• Personal experiences can enhance connection with audiences.
• Toby enjoys motorcycle riding and outdoor adventures.
• Building relationships is key to success in business.

Connect with Toby more HERE and on LinkedIn HERE

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ABOUT THE HOST:

Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

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