13. Risk: Failure is an Option

Have you ever been told that “failure is not an option” on a project? Even when it’s said with the right intention, it’s not true. Failure is always an option. It’s the default option.

Monitoring, managing, and mitigating risks is an essential part of the Execution pillar of the Strategy-to-Execution model. Listen as Jeremy Thomas and Myron Weber discuss mental modeling approaches to dealing with risk.