13 Leaders Predict the Future of Short Term Rentals at VRMA (2026 Trends)

Traditional search is dying. The "Great Reset" is over. And if you are still running your business like a hobby, 2026 is going to be a wake-up call.

To kick off Season 21 of The Accommodation Show, I took the microphone to the floor of VRMA International in Las Vegas to ask 14 of the smartest people in the industry one single question:

"What is the #1 trend operators need to look out for in 2026?"

📋 In this episode, we discuss:

00:00 - Miles Hobson (Hospitable) on Human Connection in AI

01:31 - Heather Bayer: Implementing AI Pragmatically

03:38 - Benjamin Coleman: Revenue Management & Ancillary Upsells

05:35 - Patryk Swietek: The Rise of the "All-Inclusive" Concierge

07:42 - Yair Holtzer (Guesty): The Fight for Quality Inventory

09:50 - Matthew Tesdall: Influencer Marketing for Destination Markets

11:43 - Margot Schmorak (Hostfully): Professionalizing & The Maturity Model

14:23 - Annie Sloan (The Host Co): Why Keywords are Dead (Contextual Search)

17:55 - Ashley Ching (Inhaven): The Missing Quality Framework

20:08 - Simon Seroussi (So Suite): Pruning Properties for Profitability

22:28 - Jeff Iloulian (HostGPO): Standardization & Guest Expectations

24:42 - Jacobie Olin (C2G Advisors): M&A Trends & Fixing Churn

27:35 - Richie Khandelwal (PriceLabs): Visibility in the Age of LLMs

30:00 - Julie Brinkman (Beyond): AI

#HospitalityLeadership #SystemiseToScale #STRGrowth

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