13: How should Corporate Venturing & Innovation Leaders interact with and involve C-level when it comes to innovation and startup collaborations?

Recently, Antwerp Management School published a new study about measuring and reporting on corporate innovation, as well as balancing the relationships with C-Level.

During this podcast, Elise Carton (PwC) and Robin De Cock (AMS) explore best practices and lessons learned on finding the right balance when it comes to C-level involvement in corporate venturing activities, how to get executive buy-in and maintain constructive relationships.

It's all about finding the right balance! Elise Carton had a conversation with AMS professor Robin De Cock about the topic in our Corporate Venturing Podcast series.