128 | HubSpot’s Culture Code and Leadership Insights for Hybrid Work Success | Eimear Marrinan

Episode Summary: In this episode of the Building Better Cultures podcast, Scott McInnes interviews Eimear Marrinan, VP of People Experience at HubSpot, about how HubSpot has built and maintained a thriving corporate culture. The conversation explores the challenges and opportunities of hybrid work, the role of feedback and transparency, and the importance of intentionality in fostering meaningful employee engagement. Eimear shares practical advice and insights into aligning company values with the needs of employees and customers alike. Key Takeaways: HubSpot’s culture code acts as a guiding principle for hiring, management, and decision-making. Constructive, candid feedback fosters personal and organisational growth. Remote and hybrid work require intentional strategies for communication, engagement, and productivity. Managers need upskilling and support to lead effectively in dynamic work environments. Culture is an evolving product shaped by data, feedback, and leadership alignment. Aligning leadership around core principles enhances company mission and employee connection. Challenges faced by Big Tech reveal the need to balance employee well-being with business priorities. Chapters: 00:00 Introduction to Building Better Cultures Podcast 07:01 HubSpot's Culture Code and Its Importance 12:05 Feedback and Transparency in Organisational Culture 20:04 Intentionality in Communication and Management 25:44 The Importance of Intentionality in Management 36:01 Balancing Family Culture with Business Needs