#125 | Turning Prospects into Partners Who Believe in Your Cause | Podcastathon 2025

This Contagious Culture Podcast session takes a deep dive into relationship-based fundraising and the art of transforming early interest into long-term, values-aligned partnership. Somer Saunders and Aneesah Bray unpack how to recognize partners who truly align with your mission, nurture authentic and reciprocal relationships, and design engagement strategies that build trust, resonance, and staying power.

Together, they explore how shifting from transactional giving to genuine investment creates sustainable support, shared purpose, and a culture of impact that lasts.

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