123. Black Friday: major success or epic fail?

In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins.

What You'll Learn

1. How I used to run Black Friday and Cyber Monday—and how 2025 was intentionally different
2. The structure of my five-day deals, Cyber Monday pivot, and overall November strategy
3. Revenue breakdowns, customer data, and why I don’t count contracted revenue
4. The emotional reality of missing a major sales goal after months of preparation
5. What I learned about overcomplicating sales and why simple strategies scale better
6. How this experience is shaping my Black Friday plans for 2026

Resources & Links:

1. Kajabi 30-day free trial + 2 bonuses
2. 150 Free Hooks
3. List Building 101
4. Manychat
5. IG University

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Connect with Mya:

1. Follow on Instagram @myanichol
2. Join my email list
3. Check out my website
4. Now on YouTube

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