#121 - How to Boost Your Speaking Business on Social Media with Dawn Ferguson

In this episode of the Marianne Hickman Show, Marianne welcomes marketing expert Dawn Ferguson to discuss how speakers and entrepreneurs can effectively use social media without being overly salesy. Marianne and Dawn dive into practical steps to optimize Instagram profiles, the importance of niche marketing, crafting compelling messages, and maintaining authenticity. Marianne also shares her journey and receives personalized audits from Dawn on her own Instagram account, providing listeners with actionable insights. Dawn also introduces her free workshop on converting social media content into sales and the significance of balancing purpose with profitability.Get Opus Clips - https://www.opus.pro/?via=marianneTEXT MARIANNE WITH ANY QUESTIONS!!!801-509-549500:00 Introduction to the Episode00:07 The Challenges of Expanding as a Speaker00:55 Optimizing Your Instagram Profile01:52 Engaging with the Audience02:09 Reconnecting with Dawn Ferguson02:40 The Importance of Niching Down03:36 Marketing for Entrepreneurs05:01 The Power of Simplified Messaging08:34 Using Content to Warm Up Leads11:20 Inspiration Over Sales15:04 Authenticity in Marketing30:20 Balancing Self-Care and Marketing34:36 The Money Loop and Personal Transformation35:12 Instagram Audit: First Impressions36:04 Optimizing Your Instagram Bio37:41 Nailing Your Niche and Branding41:17 Content Strategy and Engagement53:26 Leveraging Data for Better Marketing56:23 The Power of Personal Content01:02:31 Final Thoughts and Workshop Invitation📘 Connect with Dawn Ferguson ➡️ Free Training: https://www.sneakersandkale.com/freetraining ➡️ Instagram: https://www.instagram.com/sneakersandkale/ ➡️ Join the Newsletter: https://www.sneakersandkale.com/newsletterDo you want a part two of this episode? Let us know in the comments below!Want the Podcast Database Marianne talked about? https://mariannehickman.com/database🔔 Subscribe now and start building the life you've always dreamed of with me as your support. YOU'VE GOT THIS.📘 Connect with Marianne ➡️ 801-509-5495 ➡️ https://mariannehickman.com ➡️ https://instagram.com/marianne__hickman ➡️ https://tiktok.com/@marianne__hickman ➡️ https://facebook.com/MarianneEHickman ➡️ https://www.skool.com/mastery-hive-7407/about ➡️ https://www.threads.net/@marianne__hickmanFind out more at www.mariannehickman.com Subscribe to my newsletter here: https://hive.mariannehickman.com/newsletter#TheMarianneHickmanShow