#120: You Won’t Get What You Want Until You Master This One Skill

Most farming families don’t fall apart because of bad intentions.

They stall because the right conversations never quite happen.

In this episode, Ben sits down with communication specialist Katie Godden to talk about the one skill that quietly determines whether families move forward together — or slowly drift out of alignment. It’s the skill behind tough conversations that never get started, meetings that heat up too fast, and decisions that keep getting pushed down the road.

Why do capable, hardworking families avoid the conversations they know matter? What actually causes things to escalate — or shut down completely — even when everyone wants the best outcome? And how do you raise sensitive issues without lighting the fuse or damaging relationships you can’t afford to lose?

This conversation cuts to the heart of what really holds families back — not strategy, not money, not effort — but how they communicate under pressure. If you’ve ever walked away from a discussion thinking “that didn’t go how I hoped”, or felt the tension of unspoken issues building over time, this episode will hit close to home.

It’s practical. It’s grounded in real family dynamics. And it speaks directly to anyone who knows their family, business, and future deserve better conversations than the ones they’re currently having.

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www.morrisseyco.com.au

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Katie’s communication training program, Grassroots Communication, teaches the exact skills, top families in ag use to increase trust, increase family alignment, and strengthen long-term relationships.

If you want to get ahead of the game, head on over to katiegodden.com/grassroots and use the code AGRICOACH for 15% off.

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Ben spent over 20 years working with successful business owners and farming families which allowed him to unearth the timeless principles on how to successfully grow, protect and maintain wealth.

If you want to learn the principles of how to grow your family’s wealth throughout the generations, then you might consider joining The AgriCoach Podcast each fortnight for more Wealth & Wisdom.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

https://thefinancialbloke.com.au/