#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director
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#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director
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Narrado por:
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The Human Side of Selling. Erika Andersen talks with Laird McLean, Proteus Partner, Head of Organizational Transformation and Sales Leader, about the human side of selling - what it means and why it's important, especially in today's increasingly complex and technologically sophisticated business environment.
Timestamps:
[00:00] Podcast episode introduction
[01:00] Importance of focusing on the human side of selling
[03:25] Looking at businesses in a three dimension way
[04:26] What happens when you don't focus on the human side of selling?
[07:31] How can salespeople be more human centric?
[10:51] Podcast episode wrap-up
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