120: How Local SEO Can Help You Sell Online Services and Products

In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses.

Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stand out in a crowded online space.

Drawing on her own experience working with salons, e-commerce brands, and online businesses, Jules breaks down practical ways to use Google Business Profiles, website optimisation, reviews, and local backlinks to increase visibility for online offers. She also explains how mobile search, AI search, and personalised local results make this approach even more important.

If you have been overlooking local SEO because you do not run a physical premises, this episode will help you rethink how location-based strategy can support growth, authority, and trust for your online business.

Key takeaways

• Why local SEO is not just for brick-and-mortar businesses
• How Google Business Profiles can support visibility for online services and products
• Ways to use location signals on your website to help Google understand where you are based
• How reviews, local backlinks, and partnerships strengthen trust and authority
• Why local intent matters for mobile search and AI-driven search results

Resources mentioned in this episode

• Episode 116: How to Get Found on Google by Local Clients
• Book a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist