12 YEARS AS A CREATOR: ALL THE TEA ON HOW I BUILT IT AND SUSTAINED IT (ft. My Manager)

Twelve years. Hundreds of videos, brand deals, launches, pivots, babies, algorithm shifts, and breakthroughs — and somehow, she’s still here.

In this week’s episode, Sazan is joined by her manager (and sister-in-law!) Brittany Hendrix to spill the tea on what it actually takes to build and sustain a full-time content creator business.

Whether you’re a creator, an admirer of the craft, or simply curious about how social media influencers actually land paid partnerships and what really happens behind the scenes, this episode is both a masterclass and a pep talk in an overstimulated world called social media.

In this podcast the girls dive into:

• how Sazan started her creator journey back in the “Instagram filter” era

• how creators land brand deals and turn this work into a sustainable living

• what actually matters in 2025 (and what doesn’t)

• how to honor a God-given calling in an industry that can feel loud, intimidating, or confusing

And yes… there’s a little gift just for listeners. 🎁✨

Use code SAZAN for $50 off Britt's Influencer Business 101 course: HERE (discount immediately applied at checkout)

LINKS

• Watch on video: here
• Follow us on Instagram: @imfunnow.podcast
• Follow Britt on Instagram: @britt.hendrix
• Visit the website: here
• Shop Sazan’s Amazon Storefront: here
• See Sazan’s show outfits: here

• Explore Sazan’s fun finds: here

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