#12 Why Are Brands So Obsessed With Christmas Ads?

Coca Cola | David Jones vs Big W | Coca Cola - 'Bottles of happiness'

On today's show, we are talking all things Christmas and advertising! We'll take a look at Coca-Cola's new release and then re-visit a Classic Creative from their archives. We've also got two retail giants facing off with David Jones and Big W in Compare The Pair.

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The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

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If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/