12: The Power of Phrasing Questions Statements in Marketing

The Power of Phrasing: Questions vs. Statements in Marketing.

In this episode, Kai and Sarai dive into the fascinating world of promotional phrasing and how it influences consumer behavior.

They explore a study that reveals how framing promotional phrases as questions, rather than statements, can change how we evaluate products.

Discover why questions are more effective when we're feeling calm, while statements work better under high-energy scenarios.

The hosts also break down how clarity and intrigue play key roles in shaping our decisions.

Tune in to learn how marketers can fine-tune their messages to match their audience’s emotional state and boost engagement.