#119: Why is Brand in demand?

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries.

They explore the importance of brand measurement, the challenges of defining brand, and the necessity of building trust with audiences.

The conversation highlights the need for a long-term brand strategy and the role of leadership in shaping brand perception.

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~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann