119. How General Mills used virtual reality shelf testing to accelerate innovation Podcast Por  arte de portada

119. How General Mills used virtual reality shelf testing to accelerate innovation

119. How General Mills used virtual reality shelf testing to accelerate innovation

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On this week’s episode, host Jess Gaedeke is joined by Khary Campbell, VP of Consumer Research & Insights at Comcast, to explore how immersive, in-context learning unlocked innovation at General Mills, why true empathy starts with stepping outside the office and into people’s homes, and how frameworks like “How might we…” can reshape the future of research, tech, and leadership.

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