#117 - How to Leverage LinkedIn for Business with Dr. Kevin Gazzara

In this episode Marianne welcomes Dr. Kevin Gazzara, an expert on LinkedIn and leadership, to discuss the underutilization of LinkedIn for business growth and professional development. Marianne and Dr. Gazzara dive into practical tips for leveraging LinkedIn, including maintaining a consistent social presence, creating engaging content, and focusing on relationship-building rather than hard selling. Dr. Gazzara shares his journey from Intel to founding Magna Leadership Solutions and explains his process for using LinkedIn to connect with potential clients and collaborators. He also reveals actionable tactics for navigating LinkedIn algorithms and improving content reach, and highlights the importance of a servant leadership approach in building long-term professional relationships. Additionally, Dr. Gazzara offers listeners access to a free digital copy of his book, 'Ready, Set, Get Hired,' which details his strategies and includes helpful scripts for job seekers and business professionals alike.TEXT MARIANNE WITH ANY QUESTIONS!!!801-509-549500:00 Welcome to the Marianne Hickman Show00:15 Introducing the LinkedIn Expert01:01 Personal LinkedIn Journey02:03 Leveraging LinkedIn for Business03:07 Building Relationships on LinkedIn05:58 Success Stories and Strategies08:50 Human-Centric Approach to Social Media09:53 Developing Leadership and Team Building11:02 Effective Outreach and Engagement14:05 The Long Game of Social Media Presence32:11 The Power of Unexpected Gifts32:59 Creating Meaningful Social Media Interactions33:28 Publishing a Magazine and Writing a Book34:14 The Job Search Process and Coaching Success38:24 LinkedIn Strategies for Job Seekers44:50 Leveraging AI and Content Creation46:37 Tactical LinkedIn Tips for Immediate Results51:09 The Go Viral Strategy58:29 Final Thoughts and Closing Remarks📘 Connect with Dr. Kevin Gazzara ➡️ LinkedIn - https://www.linkedin.com/in/kevingazzara/ ➡️ Email -  [e-mail] ➡️ Ready Set Get Hired Book - https://www.amazon.com/Ready-Set-Get-Hired-Uncertainty-ebook/dp/B09PHLQVSX/Do you want a part two of this episode? Let us know in the comments below!Want the Podcast Database Marianne talked about? https://mariannehickman.com/database🔔 Subscribe now and start building the life you've always dreamed of with me as your support. YOU'VE GOT THIS.📘 Connect with Marianne ➡️ 801-509-5495 ➡️ https://mariannehickman.com ➡️ https://instagram.com/marianne__hickman ➡️ https://tiktok.com/@marianne__hickman ➡️ https://facebook.com/MarianneEHickman ➡️ https://www.skool.com/mastery-hive-7407/about ➡️ https://www.threads.net/@marianne__hickmanFind out more at www.mariannehickman.com Subscribe to my newsletter here: https://hive.mariannehickman.com/newsletter#TheMarianneHickmanShow