116 - How To Use Core Values to Attract the Right People to Your Events

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Dr. Dave Tuck, an international coach, retreat leader, and expert in helping individuals align their lives and businesses with their highest values. With more than 30 years in health and wellness and nearly three decades as a coach, Dr. Dave brings a wealth of wisdom to the conversation—especially when it comes to creating events that attract the right people effortlessly. Together, Rudy and Dr. Dave explore how aligning your values, vision, and purpose can transform not only your events but your entire approach to leadership.

The first major theme of the episode centers on Values as the Foundation of Magnetic Events. Dr. Dave emphasizes that clarity on your personal and organizational values is the cornerstone of successful event creation. When event leaders anchor their events in authentic values, they naturally attract the right attendees—those who resonate deeply with the mission and energy behind the experience. As Dr. Dave explains, “When you’re on fire, people come to watch you burn.” The key is alignment: when your event reflects what truly inspires you, you become a magnet for the right audience. This approach transforms marketing from persuasion into attraction, allowing your message to draw people in without resistance.

The conversation then moves into Translating Vision into Fulfillment and Growth. Dr. Dave shares his 13-question “Value Determination Process,” a reflective framework that helps individuals uncover what truly drives them by examining how they spend their time, money, and energy. Through this process, leaders gain clarity about their hierarchy of values—the things that motivate their decisions, actions, and goals. Rudy and Dr. Dave discuss how this clarity not only shapes powerful event messaging but also helps entrepreneurs design experiences that connect authentically with their audience. As Dr. Dave explains, when you align your event to your top values, you tap into an inner drive that inspires confidence, creativity, and natural growth.

The episode concludes on a deeply personal and transformative note with Transforming Grief and Challenge into Purpose. Dr. Dave shares his own story of loss, recounting how the sudden death of his spouse forced him to apply the very principles he teaches about emotional resilience and self-discovery. Through his process of navigating grief, he learned how to turn pain into gratitude and gratitude into purpose. This experience, he says, helped him grow as a leader and allowed him to better support others through their own transitions. For event leaders, this lesson holds powerful relevance—true leadership isn’t just about strategy or sales; it’s about empathy, authenticity, and transformation.

By the end of the episode, listeners walk away with a clear message: the success of your events depends on your alignment with your values, your clarity of vision, and your capacity to transform challenge into purpose. Dr. Dave Tuck’s wisdom offers event leaders a roadmap to not just fill seats, but to lead experiences that are profoundly human, deeply fulfilling, and ultimately magnetic.

Want to connect with Dr. Dave?

Reset, Rise, Thrive Retreat: https://anewbeginningcoaching.com/reset-rise-thrive/

Schedule a Discovery Call: https://anewbeginningcoaching.com/navigate-lifes-transition/

Website: https://anewbeginningcoaching.com/

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