115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)
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115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)
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In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media.
Key takeaways:
- People are burnt out by constant marketing
- Google Business Profiles are still incredibly powerful
- AI search is changing how people find websites
- Clear messaging has to come first
- People are spending money on things that make them feel good
Resources mentioned in this episode:
- Listen to Episode 064, Episode 054, and Episode 042, where Jules works through Google Business Profile improvements with real business owners.
- Free Local Visibility Checklist: Get the free guide to optimising your Google Business Profile:
- Become ChatGPT Famous workshop: How to get recommended in AI search
- Episode 087: What beauty and wellness brands must know about getting found in AI search tools
- Episode 108: Why websites feel so overwhelming and how to make it easier
- Book a Website Potential Discovery Call
If you’re ready to stop wasting time on social media, build a website that works harder for your business, and focus on a more sustainable way to attract clients, this episode will help you rethink where your energy is best spent.
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Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist