114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know

In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business?

Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search.

She shares why so many business owners feel they’ve chosen the wrong platform, and the key things to look for in a website builder, including ease of use, SEO features, mobile layouts, loading speed, editing confidence and future growth needs such as landing pages, digital products, blogs and booking systems.

Jules also talks about why migrating platforms should be a well considered decision, and why choosing a platform that can grow with your business is usually far more important than choosing the cheapest or most advertised option.

Key Takeaways

• The Platform Isn’t the Strategy:
  A website platform supports your strategy, but cannot replace clarity, content and SEO foundations.
• SEO Essentials Should Be Simple:
  Your platform should make it easy to edit page titles, descriptions, headings, alt text, URLs and redirects.
• Planning for Growth:
  Consider whether you’ll need landing pages, digital products, workshops, blogs, email marketing or online booking.
• Why FEA Create Works Well:
  It is flexible, covers SEO basics, offers built in tools and comes with additional support through the Female Entrepreneur Association.

Resources mentioned in this episode:

Get a free 14 day trial of FEA Create (affiliate link)

• Episode 108: Why your website feels so overwhelming and how to make it easier
• Episode 010: Website Migration Mistakes that Can Sabotage Your SEO
• Episode 006: Landing Page Vs Website: Which Do You Need and Why?
• Episode 113

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