114 - Multiply Your Event Conversions: The Hidden Leverage Behind Top-Tier Enrollment Events with Rudy Rodriguez

In this episode of The High Profit Event Show, host Rudy Rodriguez takes listeners behind the scenes of how top event leaders turn inspiration into implementation — and attendees into clients. Drawing on over a decade of experience supporting event leaders and coaching programs that have generated more than $50 million in sales, Rudy reveals his proven system for creating predictable, high-conversion results at live and virtual events.

The conversation begins with Rudy introducing The Event Conversion Flywheel, a structured process designed to help event leaders double or even triple their enrollments. Rudy explains that success doesn’t just happen on stage — it’s built through careful preparation before the event, strategic engagement during the event, and intentional follow-up after the event. By treating events like a repeatable system rather than a one-time performance, leaders can identify what works, improve with each round, and consistently deliver both impact and profit.

Next, Rudy discusses one of the most critical but overlooked factors in event sales: The Law of Diminishing Intent. He shares insights from a Harvard Business Review study showing that waiting even an hour to follow up with a prospect can reduce the likelihood of conversion by seven times — and waiting 24 hours can make it sixty times harder. This phenomenon explains why so many event leaders fill the room but struggle to fill their mastermind. Rudy emphasizes that rapid, personal engagement before and after an event — through confirmation calls, one-on-one consultations, and immediate follow-up — can dramatically boost conversions and prevent lost momentum.

Finally, Rudy closes with his philosophy — Ethical Enrollment: Shifting from “Sold” to “Enrolled.” He challenges leaders to move away from high-pressure tactics and instead focus on helping attendees articulate their own reasons for joining. When people enroll for their reasons — not yours — they’re more committed, more engaged, and far more likely to succeed. For Rudy, sales is not about persuasion; it’s about partnership. “Sales is service,” he says — “the bridge between inspiration and implementation.” That perspective has guided him and his company, Wingman, in helping experts and event leaders scale their programs with integrity and purpose.

This episode is a masterclass in event conversion strategy — combining data, structure, and heart. For event leaders ready to stop chasing clients and start creating predictable, ethical, high-conversion events, this episode of The High Profit Event Show is one you can’t afford to miss.

Want to connect with Rudy?

Book a Call: https://go.oncehub.com/rodolforodriguez2

Website: https://virtualeventsalesteam.com/

HPES Podcast: https://virtualeventsalesteam.com/hpespodcast/

Facebook: https://www.facebook.com/rudy.rodriguez.963871/

Instagram: https://www.instagram.com/rodolforodriguezjr1/