114: 2026 Predictions - What's Ahead for Kelowna's Real Estate Market with Tradecraft's Jeff Hancock & Shane Styles

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EPISODE DESCRIPTION

Episode 114: Matt and Taylor are joined by Jeff Hancock & Shane Styles of Tradecraft.

Jeff is the Founder Partner of Tradecraft Consulting from Kelowna, BC, who has over 20 years of success in professional real estate, with a strong focus on development consulting and feasibility. He is the former Real Estate Services Manager at the City of Kelowna, where he was responsible for the acquisition and disposition of all City owned property and actively managed a team of real estate professionals overseeing a land portfolio worth $1.2 billion dollars.

Shane, a Partner of Tradecraft Consulting and also from Kelowna, BC, is a seasoned real estate professional with over two decades of experience in new development marketing, sales and operations. His career has involved pioneering new fractional real estate brands in Whistler and repositioning feasibility analysis for luxury resort homes in Bali, to complete strategic development and execution of the marketing and sales for some of the Okanagan’s most iconic developments.

Tradecraft Consulting delivers tailored real estate solutions for private and public sector clients. With expertise in land negotiations, pricing audits, feasibility studies, project sales and marketing, and community engagement, they help clients navigate complex development challenges in the Okanagan and beyond.

Jeff & Shane are here to discuss: → Residential & commercial product types & their projected 2026 values, where potential opportunities lie, and the truth behind the time you spend in the market vs. timing the market. → The differences between 2026 & the 2008 crash, the impact of the Cowichan Tribe court ruling, and the future of short-term rentals. → The overall growing frustration with contradictory policies, excessive building codes that inflate costs without proportional benefits, and reactive government measures instead of targeted solutions.

Shane's 1st Appearance in Episode 23:

https://www.kelownarealestatepodcast.com/23-shane-styles/

Jeff's 1st Appearance in Episode 91:

https://www.kelownarealestatepodcast.com/91-jeff-hancock/

Tradecraft Website: www.tradecraftconsulting.ca

Tradecraft LinkedIn: @TradecraftConsulting

Jeff Hancock's LinkedIn: @JeffHancock

Shane Style's LinkedIn: @ShaneStyles

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OUR SPONSOR

The Kelowna Real Estate Podcast is brought to you by Century 21 Assurance Realty, the gold standard in real estate. To learn more, visit: www.c21kelowna.ca

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CONNECT WITH MATT

Matt Glen's Website: www.mattglen.ca

Matt Glen's Email: [e-mail]

Matt Glen's Instagram: @mattglenrealestate

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CONNECT WITH TAYLOR

Taylor Atkinson's Website: www.venturemortgages.com

Taylor Atkinson's Email: [e-mail]

Taylor Atkinson's Instagram: @VentureMortgages

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