1132 AI Is Changing Business — But Trust Is Disappearing

Every new technology disrupts business.

From the fax machine to email to Slack, each wave of innovation has changed how organizations communicate, collaborate, and build relationships.

Now AI is the next major shift.

In this episode of thinkfuture, host Chris Kalaboukis speaks with Gal Borenstein about how artificial intelligence is reshaping marketing, sales, and leadership — and why the real challenge isn’t technology.

It’s trust.

Gal explains how digital communication has gradually replaced many of the human interactions that used to build trust between companies and customers. As automation increases, businesses must work even harder to create authentic brands and values-driven messaging.

But many companies are rushing into AI adoption without a clear strategy.

We discuss:

• Why every new technology initially faces resistance

• How digital communication has eroded trust in business

• The biggest mistakes companies are making with AI adoption

• Why AI should enhance human interaction, not replace it

• The generational divide in technology adoption

• What ethical, thoughtful AI integration looks like

Gal believes the next 5–10 years will bring clearer governance, better data practices, and a more balanced relationship between humans and AI.

But getting there requires something many organizations lack today:

Intentional leadership.

If you’re interested in AI, business strategy, marketing, leadership, and the future of trust in technology, this conversation explores the deeper implications behind the current AI wave.