#113: Why should B2B marketers consider 'Niching' down? Ft. Andrew Hill, Founder at Jester Media

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business.

Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships.

The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust.

The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy.

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Connect with the hosts:

• ⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠Aaron Weekes⁠
• ⁠James Boeckmann⁠

Connect with the guest:

• Andrew Hill