113 | Stop The 2 AM Decision Spiral. How Female Founders Pressure-Test Their Biggest Decision in 15 Minutes

Send us a text

Still wide awake at 2AM, spinning through every possible scenario?

If you're stuck between the "safe" job that's slowly draining your soul and the scary leap into building something of your own—you’re not alone. But there is a way through, and it starts with asking a better question.

In this velvet-boot episode, Dawn shares a powerful client story that mirrors the decision spiral so many high-achieving women face: leave the suffocating but successful corporate job or risk the unknown building a business on your terms. You’ll learn how to pressure-test your biggest decisions—emotionally and practically—in just 15 minutes.

Because your life isn’t lived in spreadsheets. It lives on Tuesday afternoons.

If you’ve been stuck between safe and scared, this one’s your flashlight in the fog.

Download the free guide: 10 Ways AI Will Make You a Better Leader. Inside, you’ll learn how to pressure-test tough decisions using both data and emotion—plus 9 other ways to lighten your leadership load with AI.

Key Takeaways

• Stop outsourcing clarity to spreadsheets. Strategy matters, but so does how your life feels at 3PM on a Tuesday.
• There’s no “easy” path—just the one you can live with. Every option has a flavor of hard. You get to choose yours.
• Success on paper doesn’t mean success in your soul. If you're winning by someone else's rules, it's time to rewrite your own.
• Use emotional modeling to guide decisions. Don’t just look at numbers—imagine waking up in each scenario.
• Leadership isn’t just a title—it’s what you do even when you're terrified. Especially when you're thinking about the path forward for someone else.

Resources & Links

• 10 Ways AI Will Make You a Better Leader – Free Download
• Join the Conversation: AI for Founders Free Community

Related Episode

• Episode 093 – The Dirty Secret About AI No Female Executive Wants to Admit — And Why It’s Hurting You
• Episode 091 – The 4‑Day AI System That Ends Friday Afternoon Panic Forever

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.