#113 - How to Measure and Improve Your Marketing with Becca Tilley

In this episode of 'The Marianne Hickman Show,' Marianne shares a personal story from a recent farmer's market visit, discussing her commitment to entrepreneurship and online marketing. Marianne then welcomes marketing expert Becca Tilly to explore various topics, such as the importance of return on ad spend (ROAS), the role of authenticity in marketing, and the need for engaging, unique content. They dive into the nuances of social media algorithms, consumer behavior, and practical advice for entrepreneurs, highlighting the significance of having fun and being creative in one's niche. Becca also shares her journey into marketing, emphasizing the value of mentorship and first principles thinking. This conversation serves as a valuable resource for those looking to enhance their marketing strategies and entrepreneurial mindset.TEXT MARIANNE WITH ANY QUESTIONS!!!801-509-549500:00 Introduction01:55 The Importance of Entertainment in Social Media03:00 Understanding the Algorithm07:43 Creating Unique Content17:59 Entrepreneurial Journey and Advice23:01 Balancing Free Education and Paid Implementation23:27 The Value of Charging for Expertise23:53 Public Teaching and Building Trust24:45 Pricing Strategies for Entrepreneurs26:57 Determining Product Value and Market Fit31:31 Understanding Return on Ad Spend (ROAS)33:11 Testing and Optimizing Ad Campaigns38:31 The Importance of Content in Advertising42:16 Embracing Authenticity and Fun in Business45:07 Final Thoughts and Conclusion📘 Connect with Becca Tilley ➡️ Website - https://axiommarketer.com/ ➡️ Instagram - https://www.instagram.com/thebeccatilley/ ➡️ TikTok - https://www.tiktok.com/@becca_tilley3 ➡️ YouTube - https://www.youtube.com/@BeccaTilleyOfficialDo you want a part two of this episode? Let us know in the comments below!Want the Podcast Database Marianne talked about? https://mariannehickman.com/database🔔 Subscribe now and start building the life you've always dreamed of with me as your support. YOU'VE GOT THIS.📘 Connect with Marianne ➡️ 801-509-5495 ➡️ https://mariannehickman.com ➡️ https://instagram.com/marianne__hickman ➡️ https://tiktok.com/@marianne__hickman ➡️ https://facebook.com/MarianneEHickman ➡️ https://www.skool.com/mastery-hive-7407/about ➡️ https://www.threads.net/@marianne__hickmanFind out more at www.mariannehickman.com Subscribe to my newsletter here: https://hive.mariannehickman.com/newsletter#TheMarianneHickmanShow