112 - Distribution Dominance: Why Logistics Outpace Product Innovation | Columbia Prof Kathryn Harrigan

In this episode of the Business Decoded podcast, Ronnie Spellman interviews Kathryn (Cathy) Rudie Harrigan, the Henry R. Kravis Professor of Business Leadership at Columbia Business School. As a turnaround expert and corporate strategist with a PhD from Harvard, Harrigan discusses her research on declining demand industries, vertical integration, and the evolving landscape of digital distribution. She emphasizes that success in mature markets often depends more on innovative distribution and loyalist customer bases than on the primary technological product itself.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com