11. Presenting irrelevant content

Have you ever sat through a presentation wondering what on earth the presenter is droning on about?

If you have, it’s likely that the content was simply not relevant to you. It can be extremely frustrating listening to irrelevant content. Imagine how you would respond if an audience member stopped you half way through your presentation and asked; ’ Why exactly are you telling us this, how will that information help me?’

Solution – As you craft your presentation, ensure that everything you plan to say, show or do is of relevance and value to your audience. If it’s not completely relevant, leave it out.