11 - Jason Michel - Faith, Business & Keeping It Real in Real Estate

What if the most powerful way to grow your real estate business… was to stop trying so hard?

In this episode of Zero BS Real Estate, I sit down with Jason Michel—realtor, home builder, and deep thinker—to talk about doing real estate differently.

Jason shares how the experience of building his own dream home shifted his approach to his business, and why genuine relationships matter more than scripts, sales tactics, or follower counts. This episode is a goldmine if you’ve ever struggled with showing up authentically on social media or wondered how to keep your values at the center of your career.

We dive into:

• Why clients feel the difference when you genuinely care
• How building his dream home changed everything
• Social media that actually builds trust
• The problem with real estate scripts (and what to do instead)
• How faith, family, and empathy drive long-term business success
• Why being “tolerable” on camera is better than being perfect

If you’re tired of the fake, high-pressure version of real estate, this is your permission slip to do it your way—real, human, and values-first.