11. Don't explain anything on your website
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11. Don't explain anything on your website
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If you have to explain your website — you’ve already lost.
In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.
When visitors land on your page, they decide within seconds whether to stay or leave.
If they don’t immediately understand:
Who you are
What you do
How you can help them
they’ll simply go back to Google — and Google will notice that too.
A story about Netflix’s early days: they tried to sell and rent DVDs. The result? Confused customers. Once they focused on just one clear service — rentals — their growth took off.
Takeaway:
Make your homepage crystal clear. Include:
✔ What you do
✔ Who you help
✔ A strong CTA (like “Get a quote” or “Book a call”)
✔ Social proof to build trust